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MarketWatch: Independent fashion designer accuses Forever 21 of copying her work


Fast-fashion companies sometimes “borrow” inspirations and copy designs of smaller independent designers. Eric Levy, University Lecturer in Marketing at Cambridge Judge, says it’s becoming more difficult to ensure products are made ethically from start to finish: “Strong legal regulation is important for these kinds of things, because it’s impossible for consumers to search the history and know everything about every brand.”

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