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Marketwatch: Is social media the new court of law for fashion copycats?


When Kylie Jenner announced the launch of her new clothing collection on Instagram some people thought the designs looked familiar. In fact, Tizita Balemlay, creative designer of New York-based brand Plugged NYC, alleges that the clothes are a direct copy of her work. However Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge, said these cases are extremely difficult to prove even if they do have legal protection. The standard in the US varies by situation, but often the smaller brand will have to prove a design was knowingly copied or that it is “very similar to an existing brand, creating confusion in consumers’ minds.”

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