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Stanford Social Innovation Review: Solving big social problems by thinking small


Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses jugaad innovation and how this model could help non-profit organisations solve significant problems. “As we attempt to solve important questions at scale, this kind of frugal, flexible, inclusive innovation is just what the world needs. Organizations don’t need to actually be big to think big in ways that improve lives everywhere.”

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