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Strategy + Business: How TiVo confronted the disruptor’s dilemma

A study on digital video recorder (VDR) company TiVo and its disruptive innovation, co-authored by Shaz Ansari, Professor of Strategy & Innovation at Cambridge Judge Business School, is featured. The study found that TiVo, which was initially dismissed as a “cancer” by a frightened television industry, successfully navigated the “disruptor’s dilemma” by adjusting its strategy to gradually win support from the TV ecosystem.

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