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The Conversation: How ‘frugal innovation’ can fight off inequality


Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, writes about frugal innovation and how applying some simple solutions could help reduce inequality worldwide. “While most politicians and policy makers fulminate and flounder in their attempt to deal with rising inequality worldwide, a quiet frugal revolution is already addressing the problem right before their eyes. The state need not be a bystander. Now is the time for governments to sit up, take notice and spur this revolution on. Doing so could help save their societies and economies before it is too late.”

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