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The Conversation: How luxury carmakers can reduce waste and improve efficiency


Dr Khaled Soufani, Director of the Circular Economy Research Initiative (CERI) and Director of the Executive MBA programme at Cambridge Judge, co-authored an article in The Conversation on how luxury carmakers could benefit from circular economy principles. “Full adoption of the circular strategy not only conserves resources, can also raise businesses’ net profit margins and earnings dramatically over the long run.”

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