Better collaboration with farmers, processors and consumers could help retailers reduce the huge amount of wasted food, says Harvard Business Review article by three Cambridge Judge academics.
Retailers can both reduce waste and remain competitive if they strengthen retail partnerships with food suppliers and connect with customers in new ways, says the article co-authored by Yasemin Kor, Beckwith Professor of Management Studies; Jaideep Prabhu, Professor of Marketing; and Mark Esposito, Research Fellow at the Circular Economy Centre at Cambridge Judge.
Read the full article [fli.institute]
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