Dr Chris Coleridge, Senior Faculty in Management Practice and Director of the Postgraduate Diploma in Entrepreneurship at Cambridge Judge, comments on entrepreneurship courses and why it’s important for students to be flexible. “You cannot be too wedded to your idea,” he says. “Start-ups fail and you need to iterate your plans using market research. Don’t be starry-eyed or expect to be taught to be successful. You need to approach it actively.”
Read the full article [theguardian.com]
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