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Thrive Global: Harnessing the power of business innovation to create solutions


An interview with Badr Jafar, CEO of the Crescent Group and a member of Advisory Board at Cambridge Judge Business School. Badr talks about purpose in personal life and business. “Businesses are at the forefront of engaging with individuals and communities across the world on a daily basis, and therefore possess inherent potential to serve as catalysts and positive incubators of change. Businesses of all shapes and sizes have an unparalleled opportunity to create opportunities for all members of society, not just to earn a living, but to invest their own energy into a purpose that uplifts them as well as others around them.”

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