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United Nations: Q&A with Jaideep Prabhu

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, recently attended a meeting of the UN’s Commission on Science and Technology for Development focusing on innovation and poverty. Frugal innovation could be one of the solutions. In the interview Jaideep discusses the concept of frugal innovation and how this could be adopted in order to “meet people’s needs in a sustainable way.”

Read the full article [unctad.org]