BBC Radio 4: The Bottom Line

Presenter Evan Davis focuses on the topic of unassailability in business. How a market leading firm, such as Myspace or Kodak, failed to spot disruption to their sector which led to a failure of competitiveness. Dr Kamal Munir, Reader in Strategy & Policy at Cambridge Judge Business School, has looked at Kodak in his previous research. He said: “I’ve been looking at the company very closely through the nineties and again in 2000. They were coming out with new products but were lacking the strategy behind it. Kodak was very reluctant to give up a very lucrative product which was chemical film, of which they had about 40 per cent global market share.”

Listen to the podcast [bbc.co.uk starts at 4mins 22secs]