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Bloomberg: It’s good to be bad if you’re a bank

A study by Dr Thomas Roulet, University Senior Lecturer in Organisation Theory at Cambridge Judge, finds negative media coverage proved beneficial to investment banks during the financial crisis. The study examined more than 3,500 IPOs in the US. “This study suggests that the coverage of misconduct can actually act as a positive signal providing banks with incentives to engage in what is broadly perceived as professional misconduct.”

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