A paper co-authored by Raghavendra Rau, Sir Evelyn de Rothschild Professor of Finance at Cambridge Judge Business School, is cited in the article. The paper looked at 95 stocks that added “.com” to their names during 1998 and 1999 and found that the stocks made an average gain of 74 per cent during the ten days surrounding the news.
Read the full article [bloomberg.com]
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