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Cambridge Global Food Security: Meet the researcher

An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge. Jaideep talks about his research on frugal innovation and how this is relevant to other sectors such as global food security. “The need for frugal innovation is very closely linked to food supply. It’s also linked to food demand, because the ability to buy and consume nutritious food is linked to livelihoods”, he says. “Frugal innovation is about trying to tackle problems both from the supply and demand side, to find better ways of delivering solutions to many people.”

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