A sustainable economy won’t mean much if we are still driven by a desire for unceasing consumption and mired in unhappiness and alienation, says Navi Radjou, Fellow in Marketing at Cambridge Judge Business School. “If we want to survive and thrive, we need a radical shift in consciousness. We must learn to value quality of life over quantity in life. We must help each other enhance our material, emotional, and spiritual well-being and reach our full potential. Let’s use our compassion, ingenuity, wisdom, and sense of unity with nature to co-create a conscious bioeconomy,” Navi writes.
Read the full article [fastcompany.com]