Friday out of the Box: Directors: this is how you select the best innovative ideas

A business case is not the best criteria for innovators as it contains uncertainties and aims to calculate how quickly you can earn back your investment. Stylianos Kavadias, Margaret Thatcher Professor of Enterprise Studies in Innovation & Growth at Cambridge Judge Business School, says calculations can “create the illusion of objectivity, they are as valuable as the assumptions they contain.” (originally in Dutch).