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The Guardian: Meet the Mentors with Cobra beer’s founder


Lord Karan Bilimoria, Chairman of the Advisory Board at Cambridge Judge Business School and founder of Cobra Beer, met with Zipabout founders who are looking to scale-up to give an advice on how to move forward. Lord Bilimoria shares some top tips for success including the importance of brand: “It’s all about building credibility and building the brand – it will help your business to scale up.”

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