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Utah stories: Halting an avalanche of declining ad revenue for entertainment video


Matthew Wunderli, currently on the Cambridge Judge Launchpad run by the Entrepreneurship Centre, is developing a digital TV marketplace for creators and publishers to deliver content directly to their audience. “We’re past a living room box that dictates what we watch. Content providers need to adapt because the rate of adoption is changing. Massive disruption is coming in the TV market,” says Wunderli.

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