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Wired: 15 top thinkers on innovations that will most change our lives by 2050


Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, comments on the implications of driverless vehicles: “It is expected that by 2030 all vehicles will be fully connected and autonomous: that is, they will be able to perform all lateral and longitudinal driving tasks in all situations during entire journeys. This innovation will have a profound impact on how we live, both good and bad.”

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