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Yahoo Finance: Competition involving others can make people more competitive through ‘competition contagion’

People who are aware of a competition but not directly involved in it can become more competitive through “competition contagion,” says a new study co-authored at Cambridge Judge Business School. The findings on how non-competitors are influenced by competition have broad relevance to business (for example, the contagion effect of a rivalry between two senior partners to become a firm’s managing partner) and many other aspects of society, the study points out. The study is co-authored by Raghabendra P. KC, a PhD candidate at Cambridge Judge Business School, and Vincent Mak, Reader in Marketing and Decision Sciences at Cambridge Judge.