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Arabian Business: Middle East missing opportunities for global brand diplomacy

CEO of Crescent Group and a member of Advisory Board at Cambridge Judge Business School Badr Jafar was speaking the Arabian Business Forum in Dubai. He said Middle East countries are “lagging behind in the rest of the world when it comes to global brands that can represent its values abroad” adding that success “can no longer be measured solely in terms of profitability.”

Read the full article [arabianbusiness.com]