Barron’s: Research: Bad press brings big banks more business

 

Investment banks have benefited from negative press coverage during the financial crisis, Dr Thomas Roulet, University Senior Lecturer in Organisation Theory at Cambridge Judge, writes in Barron’s. The study examined 3,503 IPOs and 5,147 IPO invitations from 2007 to 2011, and media coverage in the same period based on 70,000 articles in three leading US media outlets – The New York Times, The Washington Post and The Wall Street Journal – on 28 investment banks. (subs)

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