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Barron’s: Why mission drift can be a good thing


“Mission drift” need not be negative and can help an organisation widen its initial focus productively, Dr Matthew Grimes, Reader in Organisational Theory & Information Systems at Cambridge Judge Business School, argues in an article in financial magazine Barron’s. If managed effectively, says Matthew, initiatives that move beyond a company’s initial focus can become “mission lift” rather than “mission drift”. (subs)

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