British Airways Business Life Magazine: Top 100 business ideas

The book “Frugal Innovation”, co-authored by Jaideep Prabhu, Professor of Marketing, and Navi Radjou, Fellow in Marketing at Cambridge Judge Business School, is included among 100 best business ideas. The book published in 2015 explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. (print only)