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Cinema Technology Magazine: The Mallen 20 conference


Patrick von Sychowski writes about the annual conference that focusses on the future of entertainment and brings researchers in the field of economics, management or entertainment. This year the conference took place at Babelsberg Studio in Potsdam, Germany. Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School, who according to the article is “the closest thing Mallen has to an academic-rock star”, led a workshop focused on Disney.

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