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East Anglia in Business: Building a circular economy


Dr Khaled Soufani, Director of the Circular Economy Centre at Cambridge Judge Business School, discusses the circular economy, sustainable business and the role of innovation. “We need to think about the air we breathe, the water we drink, the soil we use to grow our food and the energy we consume,” Khal says. “It is time to think about a more sustainable economic and business growth model that takes into consideration natural capital and the planet’s scarce resources.”

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