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East Anglia in Business: Why getting your hands dirty is imperative for growth


Professor Stelios Kavadias, Director of the Entrepreneurship Centre at Cambridge Judge, is interviewed in the inaugural issue of East Anglia in Business magazine. He says: “One of the most common mistakes I see businesses make is trying to adopt a practice from another business. You shouldn’t assume you can take a wonderful practice from somebody else and apply it to your business. What really makes companies successful is to offer something distinct from their competitors.”

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