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Eastern Eye: Brexit, India’s domestic woes will weigh down bilateral trade


Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments about the slowdown in the Indian economy. “Whenever there is a slowdown, firms look to cut costs and are cautious about new investments and so on. This would result in Indian firms reducing their imports of technology and other things from abroad, including from the UK,” he says. “Of course, if the slowdown results in the weakening of the rupee, then that could boost exports as it becomes cheaper for foreign firms, including those from the UK, to buy Indian goods.”

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