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Forbes: This fashion brand lets you know exactly who made your clothes


An interview with Jo Salter, founder of the social venture Where Does It Come From? The startup creates high-quality, ethically made clothes that come with their life story. “We have three main social/environmental goals – to create employment and support livelihoods for marginalised workers; to develop eco-friendly, sustainable and traceable production supply chains; and to inspire people towards ethical consumerism,” Jo says. The startup was previously on the Cambridge Social Ventures programme, run by the Cambridge Centre for Social Innovation.

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