An article co-authored by Peter Williamson, Honorary Professor of International Management at Cambridge Judge Business School, discusses what companies should do in order to monetize ecosystems. “More companies are starting to recognize that developing a vibrant ecosystem of partners across industries is essential for accelerating innovation and withstanding disruption. Partners can share new technologies and knowledge, open up new routes to market, and help create new business models. But it isn’t enough to get an ecosystem up and running; you also need a way to sustainably monetize it, “ the article says.
Read the full article [hbr.org]