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Le Monde: Traveling by plane is today taking the risk of being labelled as “polluter”


The article co-authored by Dr Thomas Roulet, University Senior Lecturer in Organisation Theory at Cambridge Judge Business School, explains how airlines can react to the challenges of consumers shifting their behaviour towards air transport because they are afraid of being stigmatised. Airlines have already made a lot more effort than many other industries, but still need to find ways to explain to consumers and the broader public that air transport is not a luxury product. (originally in French)

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