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Money Marketing: Blind optimism, not wars, kills investment returns

Professor Elroy Dimson, Chairman of the Centre for Endowment Asset Management (CEAM) at Cambridge Judge, comments on investment returns and why being optimistic is not necessarily a good choice: “It is not dangerous times like war which hurt investment returns but when people are overly optimistic. What happens is investors believe risk is limited but suddenly change their minds and there is a more extreme correction. The downside to being optimistic is that it stops you being realistic.” (subs)

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