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Network Capital Leadership: Interview with Cambridge Professor


An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, about his research in areas like marketing, innovation and international business and the role of mentors in his life and career. Jaideep believes that innovation “can and should be done faster, better and cheaper” and that businesses “can and should balance social benefit with profit. Indeed, in some cases pursuing social benefit can increase profit.”

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