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Publico: The scientist who exposed the power of Facebook


Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, published an article in 2013 explaining how easy it is to guess someone’s personality just from a few Facebook likes. Recently David attended a symposium on ethics and social responsibility in Lisbon where he talked about the topic. In this interview David talks about social media, data sharing and the risks of data when used unethically in areas like online advertising or political campaigns. (originally in Portuguese).

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