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Science Blog: To keep the creative juices flowing, people should be receptive to criticism


A lot of companies today embrace a culture of criticism, in which supervisors and peers dispense negative feedback that can stunt the creative process, according to a new study co-authored by Yeun Joon Kim, who will soon join the Cambridge Judge Business School faculty. “I personally hate hearing negative feedback – as most people do – and I wondered if it really improved my performance, particularly when it came to completing creative tasks,” he says.

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