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Sky News: Trade War: How firms on both sides of the rift can react

Dr Thomas Roulet, University Senior Lecturer in Organisation Theory at Cambridge Judge Business School, co-authored an article on Sky News Australia on what firms can do about the trade war. “While most discussions have focused on the macro-level consequences of the trade war, both Chinese and US firms have ways to shift their strategy to mitigate against the consequences of the tariffs and even improve their competitive positioning during this period of turmoil,” the article says.