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The Conversation: Shopping trends mean blocking the big Sainsbury’s-Asda merger may not protect customers


Yasemin Kor, Beckwith Professor of Management Studies at Cambridge Judge, discusses the blocking of the Sainsbury’s and Asda merger, looking at the biggest challenges supermarkets have to face and the outlook for consumers. “Customers today enjoy having the luxury of shopping at different types of stores. A rapid rise of new discounters and online models may not allow enough time for supermarkets to adapt and traditional store options may fade away as a result, reducing options for consumers in the future,” she says.

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