Western companies can learn a lot from India, say Professor Jaideep Prabhu and Navi Radjou, co-authors of Do Better With Less – Frugal Innovation for Sustainable Growth. The recently released book focuses on six principles of frugal innovation with case studies and examples. “We have explained what companies should be thinking about how they innovate products, and also the business. But, equally, the implications for consumers and then helping consumers on what more to do better, with less,” says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge.
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