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Business Because: Implications of coronavirus on business, according to top business schools’ deans


Business schools’ deans share their thoughts on implications of the coronavirus pandemic. Professor Christoph Loch, Dean of Cambridge Judge Business School, says organisations will need to find a new approach in order to get through these difficult times. “Organisations must be flexible and take hard decisions in order to keep functioning in situations where their products are no longer in demand, or their customers have no money, the buying criteria change, or the supply chain needs to be reconfigured,” Professor Loch says. “In all of this, business schools and the business world share an obligation to get through the current crisis not by being selfish, but by keeping in mind that the basis for long-term success is creating true value, not just financially, but for the society that surrounds us.”

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