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Business Because: MBA startups to look out for: 2021 coronavirus special

Localing, a startup by MBA students at Cambridge Judge Business School, is featured in the article. The startup was established in May 2020 aiming to provide digital capabilities to local businesses, especially at the time of uncertainly. “A lot of businesses at that time [coronavirus pandemic] were under financial stress given the lockdown. Digging deep into the problem made us realise that the pandemic has just accelerated the downfall of small and micro-businesses, which were already struggling to compete with global e-commerce giants,” said one of the team members Deepak Ojha.

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