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Business Weekly: Say goodbye to Hollywood and hello to Netflix?


A new study co-authored at Cambridge Judge Business School says the battle between Hollywood studios and streaming services such as Netflix is unlike any previous Big Screen v Small Screen confrontation. “The identity crisis facing Hollywood is not simply one of an alternative technology eroding its dominance, as was the case in the 1950s when television broadcasting emerged. Rather, a new set of players, online streaming services, are overtly challenging how Hollywood does business,” says the study co-authored by Dr Allègre Hadida, University Senior Lecturer in Strategy.

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