Entrepreneur: COVID-19 will fuel the next wave of innovation

Cambridge Judge Business School Visiting Fellow and MBA alumnus Hamza Mudassir discusses how the pandemic will affect innovation. “COVID-19 is a terrible shock to the global economy as well as the thousands of individuals and families it has affected. Companies in the immediate term need to ensure that the health and safety of its workers, partners and suppliers come first,” Hamza writes. “Over the longer term, COVID-19 has irrevocably changed the way businesses will compete over the next decade. Firms that choose to capitalize on these underlying changes will succeed and the ones that don’t will get disrupted.

Read the full article [entrepreneur.com]