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Entrepreneur: Don’t get disrupted! How to protect yourself from your competition

Hamza Mudassir, Visiting Fellow and MBA alumnus at Cambridge Judge Business School, discusses disruption and why this might be a problem. “Disruption often feels like it comes out of nowhere, but it doesn’t. It comes from the corners leaders aren’t looking at, and from companies leaders consider outside their industry. By not getting in touch with the vulnerabilities of their own organizations, leaders leave their companies open to harm, both strategically and financially,” he writes.

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