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Entrepreneur: Why does it take a crisis for companies to change?


Cambridge Judge alumnus Hamza Mudassir (MBA 2012) writes about change in organisations during crisis. He outlines three common breaks against change – for both companies and people: anxiety, rewards, and social status. “The three drivers discussed are a strong lesson for entrepreneurs, leaders and boards everywhere,” Hamza writes. “If you can actively manage organizational anxiety during times of change (instead of avoiding or suppressing it), reward longer term performance and not worry too much about the optics of your business, you can drive change before a crisis does it for you.”

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