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Forbes: How to convince people to take the Covid-19 vaccine? A lesson in leadership communication

Dr Thomas Roulet, University Senior Lecturer in Organisation Theory at Cambridge Judge Business School, discusses how good communication can convince people to have the Covid-19 vaccination. “While most governments seem confident that distributing the vaccine will be enough to bring down Covid-19, they will need to tackle the somehow misleading assumption that people will want to be vaccinated,” he writes.

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