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Harvard Business Review (France): Why companies should do better with less

In the French edition of the Harvard Business Review, Navi Radjou, Fellow in Marketing at Cambridge Judge Business School, discusses frugal innovation and how French companies could adapt it: “Frugal innovation is a real breakthrough strategy, which aims to do better with less – that is to say, to create more economic, social and ecological value for all stakeholders in an ecosystem while minimising the environmental impact and the use of scarce resources.”

Read the full article [hbrfrance.fr]