A book co-authored by Cambridge Judge Business School academics is on the list every student should read during the pandemic according to India Today. “Jugaad Innovation” co-authored by Professor Jaideep Prabhu, Navi Radjou and Simone Ahuja looks at a frugal and flexible approach to innovation. “The start-ups in India are becoming proactively engaged in coming up with alternatives and struggling to figure out how best they could optimally utilise the scarce resources available to face a challenge put up by the recent crisis, the article says. “A few inspirations and ideas can be surely taken from the book.”
Read the full article [indiatoday.in]
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