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The Conversation: Can an Apple search engine ever compete with Google?

An article written by Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School, discusses the differences between an Apple search engine and Google. He writes: “Google’s dominance on internet search will not come to an end with Apple’s entry into the foray, but it would definitely weaken in the face of increasing consumer preference for privacy.”

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