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The Conversation: Four reasons Netflix should expand into video games


Dr Kamal Munir, Reader in Strategy & Policy at Cambridge Judge Business School, and Hamza Mudassir, Visiting Fellow and alumnus (MBA 2012), outline reasons on why Netflix should tap into the gaming industry. “Netflix has its work cut out. It needs to roll out services that maximise engagement on many levels, not just one, all the while continuing to increase subscribers and subscription prices, if it wants to maintain the momentum of its share price over the last five years. It is in this vein that they should consider video game streaming as an option”, the article says.

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