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WIRED: How Brexit prepared supermarkets for our coronavirus stockpiling


Dr Thomas Roulet, University Senior Lecturer in Organisation Theory at Cambridge Judge Business School, comments about the behaviour of people during pandemic. Stockpiling of food products such as canned vegetables makes sense Dr Roulet says, but it is difficult to understand why people are stockpiling toilet paper: “It illustrates another motives for stockpiling: mimicry. People see that the stocks of toilet paper are running low, that others are buying it and they start thinking ‘if everybody does it, there must be a good reason, and I should do it too before I lose my ability to do so’.”

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